Capitalism is running out of flavors
EDIBLE ESCAPISM
Fortune flavors the bold...but there are real challenges with flavor proliferation, when you have no product flavor strategy
FLAVOR STRATEGY RESEARCH
Bring clarity to your flavor strategy, and flavour confidence to your brand.
The Mix Global helps food and beverage brands develop a clear flavor strategy built on cultural insight, sensory research, and consumer closeness.
Our work reveals what Gen Z flavor trends mean for your category, helping you turn curiosity into commercial advantage."
Amongst a Generation where food and drinks have become a statement of culture and cache, there's no place for bland.
"The label of the wine you’re drinking is just as important to the outside world as who you are."
LUCAS OAKLEY
The Flavor Challenge
CPG brands are only just waking up to the food adventures people are prepared to pay more for. Yet too many categories are locked in an arms race of the same flavors on repeat.
Without a clear flavor strategy, portfolios become cluttered, innovation stalls, and both consumers and retailers lose interest.
Gen Z consumers are demanding more authenticity, originality, and flavor experiences that reflect who they are.
Why Gen Z Matters For Flavor Innovation
Understanding Gen Z flavour preferences isn’t just trendspotting, it’s essential to future-proofing your brand. Innovating in line with their passion and energy, will get you ahead of the competition.
Experience is everything.
Gen Z discovers flavour through travel, TikTok, and immersive eating.
Cultural fluency: Cross-cultural fusions signal openness and identity.
- Values-driven taste: This generation links flavor to ethics, sustainability, and storytelling.
The Mix Research Recipe
Edible Escapism has been formulated from expert interviews, real life ethnography, and immersive workshops. We go deeper than the stats to truly understand consumer motivations. In our briefing you'll learn the insights from the people at the heart of food and drinks trends.
- Anthropologists
- Food critics
- Influencers
- Chefs
- Cultural experts
- Real people
- Real brands
WHAT YOU'LL LEARN
The Edible Escapism Briefing will show you how this group of people is using food & drink, and why it has become so important to them.
In this session, we will explore your category and provide strategic recommendations, developing a clear flavor strategy that connects with Gen Z, drives sales and keeps your retailers on-side, turning insight into a competitive advantage.
"If someone brings me another strawberry x peach x insert fruit variant anything, I'm going to throw it out the window!"
LIQUOR STORE OWNER, OHIO
Make your flavors wow the next generation's taste buds. Let's Talk!
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