Organised, strategised and created by us, but lead by the data, trends and people. Here’s how we’ve helped businesses make much, much better products.
SPORTS & ENTERTAINMENT
Bloom & Wild
“The Mix has really been a great strategic partner along this journey, they’ve challenged the way we have traditionally done things and have helped us to see the big opportunities out there.”
European Marketing Director, Mozilla
“There is a true partnership
between The Mix and our team.
They demonstrate great agility and strategic capability. No surprise that we have been continuing our work with them ever since.”
Head of Marketing Capability, Nestlé
“The depth of consumer understanding is extremely rich and I also very much appreciate the ongoing nature of our relationship. Genuinely a pleasure to partner with.”
Marketing Director, Nomad Foods
“The Mix have been fundamental in shaping with us the tools that became best practice for Diageo disrupt innovation globally, and their stakeholder engagement makes them the ideal business partner.”
Disrupt Innovation Planner, Diageo
JOHNNIE WALKER GOES BLONDE.
BRAND: JOHNNIE WALKER
We helped the global innovation team at Diageo move at pace to understand how to launch a brand new piece of innovation for the Johnnie Walker brand. Working in 6 global markets, we helped them create a clear strategy for liquid, packaging and communications all in less than 6 weeks.
HELPING MOZILLA BECOME DAVID TO THE GOLIATHS.
We worked at pace to deliver a deep dive into their segmentation, which helped galvanise Mozilla to fight a different kind of fight - one which actively helps consumers feel better by tackling some of the worst, most unpleasant aspects of internet browsing.
BRINGING PLANT-BASED INTO THE MAINSTREAM.
CLIENT: NOMAD FOODS
BRAND: GREEN CUISINE
European Positioning Strategy.
Nomad foods approached The Mix in 2019 to help develop their first plant based proposition, and then help select a launch bundle that could work across four European markets including Germany, Italy, UK and France.
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