BIG PICTURE STRATEGIES FROM TINY BEAUTIFUL DETAILS.

It's not about choosing. They're all our favourite pets.

Each discipline helps us look at your question up and down and left and right and shake it all around until we know where you need to go.

About01

Every person is a hero in their own lives.

Since 2012, we’ve been sitting in their kitchens, observing their behaviour and hoovering up every detail.

About02
About03
About04

We see how each person fits into the global picture and what that means to you.

Everything you need to know if your idea is going to cut it.

About05

EVERYTHING WE DO IS AN ABSOLUTE CHOICE.

About06

HUMAN

MORE DIVERSE

EXCITING

CREATIVE

STRATEGIC

COMMERCIALLY

MINDED

About07

The Mix was founded to challenge the role of research in the context of marketing – to make people sit up and listen to normal people when it comes to making big commercial decisions. Founded in 2012 by Tash Walker, The Mix is now co-owned by partners, Gemma Mitchell, Stephen Duffy, Maria Ferres and Sam Lipscomb.

1.INNOVATION

2.SEGMENTATION

3.ETHNOGRAPHY

4.POSITIONING

5.DATA ANALYSIS

6.STRATEGY

7.CREATIVE

8.FOUR-DAY WEEK

1.FOCUS GROUPS

2.VALIDATION

3.STAND-ALONE CONCEPT SCREENERS

4.TWO-WAY MIRRORS

5.DEVALUE PARTICIPANTS

You give us your great big question, and let us know where you want to go.

We know when data, trends and people all say the same thing. So you can create something brave, distinctive and utterly fit-for-market. Everything we do is conscientiously evidenced, applied strategically and beautifully designed.

About08-1

Quant allows us to move from gut feeling to an evidenced understanding of what is really happening in the world.

About09

Qual brings the intimate nuance of real people’s lives, helping us to learn why and how your question matters.

About10

Strategy gives us a lens to consider everything we’ve learned and deliver exactly what you need to know.

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Creative helps to bring your people with us and excite you as to the possibilities.

Got a big shiny idea?
Want to know if it works?
We work a four-day week but our inbox is always open.

+44 (0) 20 8154 7139

The Mix
Laxmi Building
57 Bermondsey St
London
SE1 3XJ

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