Since 2012 we’ve met strangers in Lagos, gone running in Osaka, drunk whiskey in Rio de Janeiro and gamed online in our pjs.
We crunch data, think up big ideas, and ask seemingly stupid questions so our clients can get down to business.
We understand that every person is a hero in their own lives.
We sit in their kitchens, listen to their stories, observe their behaviour and hoover up every detail.
We know how this one person reflects and refracts the wider world and what that means to your new idea.
We are The Mix. Since 2012 we’ve been combining the best of quant, qual, strategy and creative to create global market research campaigns that answer what, why, how and who in equal measure.
We’re based in London (just south of the river, thanks for asking) and we work globally with people who have a big idea and want to know if it’ll work.
If you want to learn something new, start new conversations with new people.
02. DIVERGENT THINKING
We’ll turn your question upside down, round-about and keep at it until we know if your idea has legs (and, you know, if it’ll sell)
Our clients are global, cross-category and multisector. They’re bold, challenging and ambitious. They take research to board level and create new products that sell.
Here’s how we scratched some pretty massive itches:
We helped the global ASICS brand segment their biggest source of business - runners. We ran with professional runners in Japan, jogged with novices in Germany and part-timers in USA. Covering 12,000 runners, we provided ASICS with 6 global segments and a really clear business strategy to help them win with runners. All this has helped them to increase sales by 143% in EMEA.
Nomad foods approached The Mix in 2019 to help develop their first plant based proposition, and then help select a launch bundle that could work across four European markets including Germany, Italy, UK and France.
We worked at pace to deliver a deep dive into their segmentation, which helped galvanise Mozilla to fight a different kind of fight - one which actively helps consumers feel better by tackling some of the worst, most unpleasant aspects of internet browsing.
Got a big shiny idea?
Want to know if it works?
We work a four-day week but our inbox is always open.