HELPING MOZILLA BECOME DAVID TO THE GOLIATHS.
Three markets and over three thousand people helped us realise that whilst people don’t care about their browser, they do care deeply about their privacy.
Almost everyone is freaked out by how much Facebook, Google and Amazon know about you, and how they misuse your data.
We worked at pace to deliver a deep dive into their segmentation, which helped galvanise Mozilla to fight a different kind of fight - one which actively helps consumers feel better by tackling some of the worst, most unpleasant aspects of internet browsing.
Effectiveness
155%
80%
Campaign outperformed the CTR of best previous campaign by
Video click rate surpassed best previous campaign by
"The Mix has really been a great strategic partner along this journey, they’ve challenged the way we have traditionally done things and have helped us to see the big opportunities that are out there"
Robin Karakash
European Marketing Director, Mozilla
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