Johnnie Walker is one of Diageo’s most important and revered brands internally, and it has a very strong brand image to consumers.
The world of whisky can be an impenetrable one to a lot of people, unless you are ‘in the know’, and Diageo understood the need to broaden whisky’s appeal to a more mainstream market, fitting into a lighter, more casual occasion space.
We helped the global innovation team at Diageo move at pace to understand how to launch a brand new piece of innovation for the Johnnie Walker brand. Working in 6 global markets, we helped them create a clear strategy for liquid, packaging and communications all in less than 6 weeks.
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