FEATURED CASE STUDY

JOHNNIE BLONDE

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GLOBAL CLIENTS.

NEW HORIZONS.

GLEANING DETAILS.

Organised, strategised and created by us, but lead by the data, trends and people. Here’s how we’ve helped businesses make much, much better products.

SPORTS & ENTERTAINMENT

Disney
Asics
Sony Music

FMCG

Diageo
Nomad Foods
PepsiCo
Heineken
Gü


Propercorn
Nestlé
General Mills
Moy Park
Nespresso

TECH

Mozilla
Microsoft
Bloom & Wild
Motorway

AGENCIES

Bulletproof
Accenture Interactive
VCCP
Eatbigfish

team-johnnie

“The Mix has really been a great strategic partner along this journey, they’ve challenged the way we have traditionally done things and have helped us to see the big opportunities out there.”

Robin Karakash
European Marketing Director, Mozilla

“There is a true partnership
between The Mix and our team.
They demonstrate great agility and strategic capability. No surprise that we have been continuing our work with them ever since.”

Emma Walker
Head of Marketing Capability, Nestlé

“The depth of consumer understanding is extremely rich and I also very much appreciate the ongoing nature of our relationship. Genuinely a pleasure to partner with.”

Becky Nascimento
Marketing Director, Nomad Foods

“The Mix have been fundamental in shaping with us the tools that became best practice for Diageo disrupt innovation globally, and their stakeholder engagement makes them the ideal business partner.”

Korina Karadimou
Disrupt Innovation Planner, Diageo

JOHNNIE WALKER GOES BLONDE.

CLIENT: DIAGEO
BRAND: JOHNNIE WALKER

Global Innovation.

We helped the global innovation team at Diageo move at pace to understand how to launch a brand new piece of innovation for the Johnnie Walker brand. Working in 6 global markets, we helped them create a clear strategy for liquid, packaging and communications all in less than 6 weeks.

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JW-BLONDE
mozilla-1

HELPING MOZILLA BECOME DAVID TO THE GOLIATHS.

CLIENT: MOZILLA
BRAND: FIREFOX

Global Segmentation.
Comms Testing.
Product Innovation.

We worked at pace to deliver a deep dive into their segmentation, which helped galvanise Mozilla to fight a different kind of fight - one which actively helps consumers feel better by tackling some of the worst, most unpleasant aspects of internet browsing.

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GETTING ASICS BACK TO BASICS.

CLIENT: ASICS

Global Segmentation.

Following a mixed qual+quant approach across four key global markets (USA, EMEA, China and Japan) we delivered a Global Segmentation for the ASICS performance runner brand.

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asics
Green-Cuisine

BRINGING PLANT-BASED INTO THE MAINSTREAM.

CLIENT: NOMAD FOODS
BRAND: GREEN CUISINE

European Positioning Strategy.
Innovation.
Comms Testing.

Nomad foods approached The Mix in 2019 to help develop their first plant based proposition, and then help select a launch bundle that could work across four European markets including Germany, Italy, UK and France.

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